Roger&Me

I recently had the good fortune to speak with The Who's Roger Daltrey.  The chat took place at the Majestic Hotel in Cannes, France. We were both there for the 2009 Cannes Lions Advertising Festival.

Here is a clip of our discussion on the band and the role of earconic music in advertising.

"My Generation" For Every Generation.

This weekend marks the 40th anniversary of Woodstock. And one of the most iconic performances belonged to the Who with their famous, "4am Set." Pete, Roger and the boys rocked the farm with a blistering rendition of "My Generation."

Four decades later, Pepsi used this same piece to kick-off their new logo and refreshed approach to marketing. 

"My Generation." As powerful now as it was then. That's what makes it "Earconic."

Check out The Who here:

http://www.youtube.com/watch?v=cH9IgJZCx4c

Check out Pepsi here:

http://www.youtube.com/watch?v=wSLtBkFHlwk&feature=PlayList&p=DA979DC4481C1BEE&index=19