"My Generation" For Every Generation.

This weekend marks the 40th anniversary of Woodstock. And one of the most iconic performances belonged to the Who with their famous, "4am Set." Pete, Roger and the boys rocked the farm with a blistering rendition of "My Generation."

Four decades later, Pepsi used this same piece to kick-off their new logo and refreshed approach to marketing. 

"My Generation." As powerful now as it was then. That's what makes it "Earconic."

Check out The Who here:

http://www.youtube.com/watch?v=cH9IgJZCx4c

Check out Pepsi here:

http://www.youtube.com/watch?v=wSLtBkFHlwk&feature=PlayList&p=DA979DC4481C1BEE&index=19